Source link : https://health365.info/client-resistance-to-frozen-meals-pushed-via-well-being-fears-new-learn-about-reveals/
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Issues over well being and freshness are conserving many consumers from embracing frozen meals, a brand new learn about suggests—regardless of their possible to cut back meals waste, lower carbon footprints, and be offering reasonably priced diet.
The analysis, printed within the British Meals Magazine, explores why user resistance to frozen meals stays stubbornly prime, whilst international call for for sustainable and handy meals choices grows. The learn about discovered that anxieties round dietary high quality and freshness gas well being issues, which in flip force resistance to shopping for frozen merchandise.
“While frozen foods can be just as nutritious as fresh options, many consumers simply don’t believe it,” stated Dr. Muhmmad Waqas, Senior Lecturer, Portsmouth Trade College, College of Portsmouth, who led the learn about. “Our findings show that these doubts not only reduce purchases but also prompt negative word-of-mouth—making the problem even harder to fix.”
Researchers used a two-stage means, beginning with qualitative interviews to spot the important thing issues customers had about frozen meals, after which checking out those findings on a bigger scale.
Some of the findings, the learn about highlights that credible, certain data can considerably cut back detrimental perceptions, particularly when frozen meals are noticed as reasonably priced choices. Data…
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Publish date : 2025-05-02 00:27:00
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