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Navigating the Shopping Landscape: What to Anticipate in America’s Retail Scene

Source link : https://info-blog.org/america/navigating-the-shopping-landscape-what-to-anticipate-in-americas-retail-scene/

Black Friday used to be a magical day for Bahynah Hughes.Hughes, who works at a health technology company in New York City, recalls waiting in her car at the mall parking lot as a teenager and rushing to jump in line as soon as other people started moving toward the doors. As a high school student with a limited budget, she would take advantage of the doorbuster sales to wrap up her holiday shopping.“It was like a day that you looked forward to because it was only once a year, [and] it was something that you can only do in person,” Hughes, 30, said. “Not everybody was able to do it, but if you did, you kind of cherished it a lot more than you do now.”Today, she feels the holiday has lost its luster, she says. Hughes is still planning to shop over the weekend, both online and in stores, but says she’s in no rush to finish her holiday shopping—and she’s certainly not tempted to wait in line.“The discounts aren’t that high, and then we have access to everything online,” she said. “It’s not worth it to stand outside for three hours for something that I can readily get at home.”It’s true that the postpandemic Black Fridays have been different to those of the early 2000s. Like Hughes, more people are choosing to shop online instead of in stores, and retailers have responded by starting the season earlier and earlier each year, spreading out their discounts over a longer period. According to a Coresight Research survey, a little over half of consumers…

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Author : Jean-Pierre Challot

Publish date : 2025-05-24 18:47:00

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