On’s Bold Leap into China: Launching a Flagship Store in Chengdu

Swiss sports footwear innovator On has taken a decisive step to strengthen its foothold in China’s flourishing athletic wear market by inaugurating its flagship outlet in Chengdu. This opening is a cornerstone of On’s expansive vision to establish 100 retail locations nationwide over the next few years. The Chengdu store not only exemplifies the brand’s dedication to meeting China’s surging appetite for premium, performance-driven sportswear but also reflects its adaptive approach toward the shifting lifestyle and consumption patterns of Chinese shoppers. As competition intensifies within this sector, On’s expansion mirrors a wider movement among global brands aiming to capitalize on China’s vibrant and evolving retail environment.

Expanding Horizons: How On Is Amplifying Its Presence Across China

The debut of On’s flagship store in Chengdu is poised to significantly elevate brand awareness and accessibility throughout the Chinese market. Situated in one of Southwest China’s most dynamic urban centers, this location serves as both a physical hub and strategic platform for engaging with an increasingly discerning consumer base seeking high-performance footwear fused with contemporary aesthetics.

Backed by an aggressive rollout plan targeting 100 new stores across key cities, On aims to make its products more reachable while reinforcing convenience for customers nationwide. Recent studies…