Source link : https://motorsports-news.org/2025/06/03/nascar/atlanta-motor-speedway-renamed-echopark-speedway-in-7-year-deal/
ATLANTA – Georgia’s solely NASCAR monitor has a brand new title and a brand new look. Speedway Motorsports and EchoPark Automotive unveiled the brand new id of the 66-year-old Atlanta Motor Speedway on Tuesday, formally rebranding the historic venue as EchoPark Speedway.
What we all know:
The title change is a part of a seven-year, multi-million-dollar partnership between Speedway Motorsports and EchoPark Automotive, a pre-owned automobile gross sales model underneath Sonic Automotive, Inc., one of many largest automotive retailers in america. EchoPark operates 17 places throughout 13 markets, together with Georgia, Tennessee, and Alabama — areas from which many NASCAR followers journey to the long-lasting Hampton monitor.
Followers attending the upcoming Quaker State 400 Out there at Walmart on June 28 — or tuning in nationally at 7 p.m. ET on TNT — will discover the power’s signature new inexperienced branding and up to date logos throughout the 850-acre property, together with on monitor partitions, Victory Lane, and all through the concourse.
EchoPark Speedway has undergone important renovations prematurely of its nationwide rebranding debut. The venue will host two NASCAR Cup Collection races yearly, beginning with the Quaker State 400, which can even launch NASCAR’s new in-season Cup Collection event and TNT’s portion of the published schedule.
Including to the thrill, the winner of the inaugural EchoPark Speedway race will obtain a…
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Author : Motorsports
Publish date : 2025-06-03 22:09:00
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