Source link : https://motorsports-news.org/2025/06/04/nascar/amazon-prime-video-redefines-nascar-broadcasts-with-a-daring-new-period-of-streaming-and-innovation/
Credit score: Jim Dedmon-Imagn Photos
Amazon Prime Video has formally taken the wheel in NASCAR’s newest media revolution, and it’s not nearly the place followers watch races, however how they expertise them.
As a part of NASCAR’s new seven-year media rights deal kicking off in 2025, Amazon secured unique streaming rights to 5 mid-season Cup Sequence races yearly. That alone is a landmark shift. However when Prime Video debuted with the Coca-Cola 600 on Memorial Day weekend, the first-ever points-paying Cup race aired solely on a streaming platform, it was clear this was greater than only a broadcasting contract. It’s the start of NASCAR’s streaming period.
Amazon’s Broader Sports activities Play
Prime Video’s entry into NASCAR builds on Amazon’s broader push into reside sports activities. The tech large already owns rights to the NFL’s “Thursday Night time Soccer”, Premier League soccer, and WNBA matchups. NASCAR represents the most recent step in a long-term plan to attract cord-cutting followers and modernize the reside sports activities expertise.
For NASCAR, partnering with Amazon helps diversify its attain. As NASCAR President Steve Phelps stated, the league aimed to “safe long-term stability with an optimized mixture of distribution platforms.” Amazon provides entry to a youthful, extra tech-forward viewers, and early numbers counsel it’s working.
Streaming Debut Delivers Youthful, Engaged Viewers
Amazon’s first…
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Author : Motorsports
Publish date : 2025-06-04 06:46:00
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