Radisson Hotel Group is ramping up its presence in Southeast Asia and the Pacific by bolstering its portfolio of lifestyle brands. This strategic move aims to capture the growing demand for innovative and experience-driven accommodations among millennial and Gen Z travelers in the region. Key developments include the launch of new properties under the Radisson RED and Radisson Collection brands, known for their vibrant design and locally inspired experiences. The expansion aligns with the group’s vision to set new benchmarks in lifestyle hospitality by blending cutting-edge technology with authentic cultural elements.

The company’s accelerated growth plan focuses on several core markets offering significant opportunities, such as Indonesia, Thailand, and Australia. To support this effort, Radisson Hotel Group is…