Through an unprecedented collaboration, FIU students have been immersed in the dynamic world of sports management by engaging directly with Real Madrid’s renowned operational framework. This partnership has offered participants a rare chance to work alongside industry professionals, gaining insight into event coordination, marketing strategies, and athlete brand management. The hands-on approach equips students with practical skills, including:

  • Digital media campaigns aligned with global fan engagement
  • Sports analytics to optimize team performance and business decisions
  • Logistical planning for international tournaments and exhibitions

To illustrate the scope of this experiential learning, below is a summary of core modules the students tackled during the…