Source link : https://europ.info/2025/07/25/mastering-reputation-management-in-armenia-insights-from-shushan-harutyunyan-co-founder-of-axelmondrian/
In an era where digital presence shapes public perception, reputation management has become a critical concern for individuals and businesses alike. In Armenia, this emerging field is gaining momentum, driven by innovative local expertise. Armenpress recently sat down with Shushan Harutyunyan, Co-Founder of AxelMondrian, a leading Armenian firm specializing in reputation management, to discuss the challenges and opportunities facing the industry. Harutyunyan shared insights into how Armenian companies are navigating the complex landscape of online reputation, the strategies they employ, and the growing demand for professional services in this dynamic sector.
Reputation Challenges Facing Armenian Businesses in the Digital Age
In today’s fast-evolving digital landscape, Armenian businesses face a unique set of obstacles when it comes to protecting and enhancing their reputation. According to Shushan Harutyunyan, co-founder of AxelMondrian, the rapid spread of online information means that even minor missteps can escalate quickly, damaging brand trust within hours. Key challenges include:
- High sensitivity to social media negativity and viral content
- Lack of established crisis communication strategies at many local firms
- Limited resources for consistent digital monitoring and engagement
- The evolving nature of consumer expectations and transparency demands
Harutyunyan emphasizes that Armenian companies must evolve from reactive to proactive reputation…
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Author : Ava Thompson
Publish date : 2025-07-25 01:46:00
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