Source link : https://tech365.info/right-this-moment-in-apple-historical-past-mac-advertising-guru-joanna-hoffman-is-born/
July 27, 1955: Joanna Hoffman, who will be a part of the unique Macintosh and NeXT groups and turn out to be Steve Jobs’ first right-hand lady, is born in Poland.
Six months youthful than Jobs, the advertising government is among the few individuals prepared and capable of stand as much as the oftentimes-fierce Apple co-founder throughout the first a part of his profession.
Joanna Hoffman: Steve Jobs’ confidante
Hoffman grew up within the Soviet Union earlier than transferring to Warsaw, Poland, after which Buffalo, New York. She got here from a artistic household. Her father, a profitable filmmaker, directed Battle of Warsaw 1920, the primary Polish 3D function movie.
Hoffman earned a Bachelor of Science in Humanities and Science from the Massachusetts Institute of Know-how. Then she pursued a Ph.D. in archaeology on the College of Chicago. Throughout that point, she attended a chat at Xerox PARC, the legendary Silicon Valley analysis middle the place Jobs first noticed the graphical person interface he tailored for the Mac.
On the lecture, Hoffman met Jef Raskin. He was working for Apple, writing the documentation for Apple DOS. Hoffman bought right into a dialogue with him.
Raskin subsequently requested Hoffman to interview for a task at Apple, after which she started doing advertising for the Mac analysis mission. When Jobs took over the Mac mission, Hoffman gained a fame as one of many few individuals able to disagreeing with him. She proved proof against his…
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Author : tech365
Publish date : 2025-07-27 14:35:00
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