Amber Group has solidified its presence in the Middle East by acquiring a 40.4% stake in Unitronics, a pioneering Israeli firm specializing in automation and embedded robotics technologies. This strategic investment marks a significant milestone for Amber Group as it seeks to diversify its portfolio and leverage Unitronics’ expertise to tap into emerging markets across Asia and the Middle East. Industry experts note that this move positions Amber Group to capitalize on the increasing demand for advanced automation solutions in the region’s rapidly industrializing economies.

The partnership will enable Amber Group to expand its technological reach through:

  • Collaborative R&D initiatives focused on industrial automation
  • Integration of robotics with IoT platforms to enhance operational efficiencies
  • Access to Unitronics’ extensive client base in Israel and neighboring markets