Source link : https://news7.asia/food/animoca-commits-100m-in-bitcoin-to-fuel-growth-of-leading-asian-food-giant-ddc/
Animoca Brands has made a significant investment in Asia’s burgeoning food technology sector by backing regional food giant DDC with $100 million worth of Bitcoin. The deal, announced today, marks a notable intersection between cryptocurrency and the Asian food industry, highlighting a growing trend of digital assets fueling innovation and expansion in traditional markets. This strategic partnership is poised to enhance DDC’s operational capabilities and accelerate its growth across the region, underscoring Animoca’s commitment to leveraging blockchain technology beyond its conventional gaming focus.
Animoca Brands Invests 100 Million Dollars in DDC to Drive Blockchain Adoption in Food Industry
Animoca Brands has committed a substantial investment of $100 million in Bitcoin (BTC) to DDC, a leading player in Asia’s food sector aiming to revolutionize supply chains through blockchain technology. This strategic funding underscores Animoca’s belief in DDC’s potential to enhance transparency, traceability, and efficiency in food production and distribution. By integrating blockchain, the collaboration seeks to ensure product authenticity and safety, addressing long-standing challenges such as counterfeit goods and supply fraud in the food industry.
The partnership will focus on deploying decentralized ledger solutions that empower stakeholders across the food ecosystem, including farmers, distributors, and retailers. Key initiatives include: