Source link : https://tech365.info/here-is-what-tim-cook-dinner-thinks-about-apples-imaginative-and-prescient-professional-after-low-gross-sales/
Apple CEO Tim Cook dinner stays bullish on the Imaginative and prescient Professional, regardless of stories of low gross sales for the reason that mixed-reality headset launched practically 18 months in the past.
“I was thrilled with the release from the team on visionOS 26,” mentioned Cook dinner, on Apple’s earnings name on Thursday. “It includes many things in it, like Spatial Widgets to enable users to customize their digital space. The Personas took a huge increase, they’re much more lifelike. And of course there’s new enterprise APIs for companies as well.”
“We continue to be very focused on it,” added Cook dinner. “I don’t want to get into the roadmap on it, but this is an area that we really believe in.”
Bloomberg’s Mark Gurman has already leaked the obvious subsequent step in that roadmap. Final month, he reported that Apple plans to replace the Imaginative and prescient Professional as early as this yr. He expects two key upgrades over the present mannequin, together with a sooner M4 chip, and a brand new head strap that makes it simpler to put on the headset for prolonged use.
Apple launched the Imaginative and prescient Professional within the U.S. in February 2024, with pricing beginning at a lofty $3,499. The present mannequin is supplied with an M2 chip.
A number of the prospects that did purchase the Imaginative and prescient Professional mentioned they regretted spending a lot cash on a tool that they in the end used so little….
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Author : tech365
Publish date : 2025-08-03 09:42:00
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