Source link : https://news7.asia/fashion/unmasking-fashion-greenwashing-the-deceptive-trend-sabotaging-true-sustainability/
Fashion Greenwashing: A Deceptive Trend Undermining Genuine Sustainability Efforts
As consumers grow increasingly concerned about the environmental impact of their purchases, the fashion industry has responded with a surge in “sustainable” and “eco-friendly” product lines. However, beneath this green veneer lies a troubling reality: greenwashing. This deceptive marketing practice, where brands exaggerate or falsify their environmental credentials, is becoming alarmingly prevalent in fashion. While it aims to capitalize on the demand for sustainability, greenwashing ultimately misleads shoppers and stalls meaningful progress toward a truly eco-conscious industry. This article delves into how fashion greenwashing operates, its impact on consumers and the environment, and what can be done to promote transparency and accountability in sustainable fashion.
Understanding Fashion Greenwashing How Brands Mislead Consumers on Sustainability
In recent years, fashion brands have increasingly capitalized on consumers’ growing environmental awareness by promoting sustainability claims. However, many of these assertions are little more than greenwashing tactics designed to cloak environmentally harmful practices behind a veneer of responsibility. This deceptive trend misleads shoppers into believing that certain products or collections are eco-friendly, while the reality often tells a different story. Brands may highlight recyclable packaging or organic textiles but…
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Author : Charlotte Adams
Publish date : 2025-08-15 08:31:00
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