Source link : https://news7.asia/fashion/how-schiaparelli-is-turning-shanghai-fashion-week-into-its-gateway-to-asia/
Luxury fashion house Schiaparelli is leveraging Shanghai Fashion Week as a strategic platform to deepen its presence in the rapidly expanding Asian market. By showcasing its latest collections on one of Asia’s most influential fashion stages, the brand aims to connect with discerning consumers and industry insiders alike, positioning itself at the forefront of luxury innovation in the region. This move underscores Schiaparelli’s commitment to bridging Western haute couture with Eastern markets, highlighting Shanghai Fashion Week’s growing role as a vital gateway for luxury brands seeking to capitalize on Asia’s dynamic fashion landscape.
Schiaparelli Leverages Shanghai Fashion Week to Expand Brand Presence in Asia
In a bold move to strengthen its foothold in the Asian luxury market, Schiaparelli has strategically utilized Shanghai Fashion Week as a dynamic platform to showcase its unique and avant-garde designs. The event, one of Asia’s most influential fashion showcases, provided Schiaparelli with unparalleled access to an audience hungry for innovative high fashion. By debuting exclusive collections tailored to regional tastes and cultural nuances, the brand successfully merged its iconic European heritage with vibrant Asian sensibilities, creating an engaging narrative that resonates deeply with local consumers and fashion insiders alike.
Key strategies leveraged by Schiaparelli include:
- Collaborations with local artists and designers to infuse traditional…
—-
Author : Caleb Wilson
Publish date : 2025-08-27 00:31:00
Copyright for syndicated content belongs to the linked Source.
—-
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8