Indonesia’s modest fashion players are accelerating their presence beyond domestic borders, capitalizing on growing global demand for modest wear. Leveraging a blend of traditional craftsmanship and contemporary design, these brands are not only appealing to Muslim consumers worldwide but also attracting a broader audience seeking stylish, functional apparel. Key markets in the Middle East, Southeast Asia, and Europe have been identified as primary targets, with Indonesian fashion houses actively participating in international trade fairs and digital marketing campaigns to enhance brand visibility.

Strategic efforts focus on:

  • Partnerships with regional distributors to…