Source link : https://www.mondialnews.com/2025/09/05/chinas-byd-dramatically-cuts-sales-targets-amid-cooling-growth-surge/
China’s electric vehicle giant BYD has reportedly revised down its sales targets amid signs of a slowdown following a period of rapid expansion, sources familiar with the matter told Reuters. The adjustment reflects cooling demand in the once white-hot market, presenting a new challenge for the automaker that has been a frontrunner in China’s burgeoning new energy vehicle sector. This development signals potential shifts in the competitive landscape as BYD navigates evolving market conditions.
China’s BYD Revises Sales Forecast Amid Slowing Market Momentum
Amid signs of decelerating demand in China’s electric vehicle market, BYD has reportedly adjusted its annual sales forecast downward. Once enjoying a period of explosive growth, the automaker now faces a more challenging environment as government incentives taper and competition intensifies. Sources close to the company indicate that the revised targets reflect a realistic approach to evolving consumer sentiment and supply chain constraints.
Key factors influencing BYD’s forecast adjustment include:
- Softening government subsidies impacting buyer incentives
- Heightened competition from both domestic rivals and international brands
- Supply chain fluctuations causing production delays
- Shifts in consumer preferences amid economic headwinds
| Metric | Previous Forecast | Revised Forecast |
|---|---|---|
| Annual Vehicle Sales | 1.5 million | 1.3 million |
| Year-on-Year Growth | 30% | 15% |
| Market Share | 22% | 20% |
Factors Behind BYD’s…
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Author : William Green
Publish date : 2025-09-05 03:53:00
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