The ripple effects of escalating tariffs have shaken the foundations of Japan’s automotive industry, traditionally dominated by stalwarts like Toyota, Honda, and Nissan. As external trade pressures mount, these giants are recalibrating strategies to mitigate cost impacts and maintain global competitiveness. Meanwhile, the Japan Mobility Show emerges as a pivotal platform, spotlighting not only the big three but also up-and-coming manufacturers and innovative startups seeking to rewrite Japan’s automotive narrative.

Industry insiders highlight a diverse lineup at this year’s show, reflecting broader efforts to diversify Japan’s mobility ecosystem amid tariff-induced uncertainty. Participants include electric vehicle (EV) innovators, autonomous tech firms, and parts suppliers adapting to fluctuating import duties. Below is a snapshot…