Source link : https://news7.asia/entertainment/disneys-asia-chief-reveals-bob-igers-streaming-strategy-and-the-surging-popularity-of-korean-content/
Disney’s top executive for Asia recently shared insights into CEO Bob Iger’s strategic shift toward streaming, underscoring the company’s intensified focus on the region’s burgeoning markets. Speaking with The Hollywood Reporter, the executive highlighted the aggressive “gold rush” for Korean content as a key driver in Disney’s evolving global streaming strategy. This pivot reflects the media giant’s recognition of Asia’s critical role in the future of digital entertainment and its commitment to capitalizing on the explosive demand for Korean dramas and films worldwide.
Disney’s Strategic Shift Under Bob Iger Fuels Expansion in Asian Streaming Markets
Under Bob Iger’s leadership, Disney has markedly shifted its focus towards aggressively expanding its streaming footprint across Asia, a move that has revitalized the company’s growth strategy in the region. Recognizing the immense potential of Asian markets, Disney’s top executives have prioritized investments in localized content, particularly Korean dramas, which have proven to be a powerful driver of subscriber engagement and cultural influence. This pivot aligns with Iger’s broader vision of establishing Disney+ as a global streaming powerhouse capable of competing neck-and-neck with regional heavyweights like Netflix and local platforms. The strategy hinges on a deep understanding of audience preferences and tailored content, fueling what industry insiders describe as a “gold rush”…
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Author : Ava Thompson
Publish date : 2025-09-11 19:46:00
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