Source link : https://www.mondialnews.com/2025/09/15/whats-really-stopping-consumers-from-embracing-sustainable-living/
Despite growing awareness of environmental issues and an increasing array of sustainable products on the market, many consumers still struggle to fully embrace sustainable living. A recent report by Bain & Company sheds light on the persistent obstacles preventing widespread adoption of eco-friendly habits. From cost concerns to convenience barriers and skepticism about impact, the study reveals the complex factors that continue to hinder consumers’ transition toward more sustainable lifestyles. This article explores Bain & Company’s findings and what they mean for businesses, policymakers, and consumers striving to close the gap between intention and action.
Barriers to Sustainable Living Start with Accessibility and Affordability
Despite growing consumer interest in sustainable products, significant hurdles remain that prevent widespread adoption. Most notably, the lack of accessibility to eco-friendly options outside urban centers limits choices for millions. Rural areas and smaller towns often face logistical challenges, with green products either unavailable or requiring higher premiums due to supply chain inefficiencies. This disparity creates a consumer landscape where convenience and price often override environmental considerations, stalling progress at the grassroots level.
Affordability also plays a crucial role in shaping purchasing behavior. While the market for sustainable goods has expanded, many eco-conscious products still come with a premium price…
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Author : Ava Thompson
Publish date : 2025-09-15 13:09:00
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