Source link : https://europ.info/2025/09/20/over-half-of-icelandic-viewers-subscribe-to-foreign-streaming-services-with-siminn-tv-outpacing-syn/
More than half of Icelandic viewers now subscribe to foreign streaming services, highlighting a significant shift in the country’s media consumption habits. According to recent data, international platforms have captured a substantial share of the market, while domestic providers face mounting competition. Among local options, Siminn TV has emerged as the leading choice, surpassing rival Syn in popularity. This trend underscores the evolving dynamics of Iceland’s television landscape and raises questions about the future positioning of both foreign and homegrown streaming services.
Over Half of Icelandic Viewers Subscribing to Foreign Streaming Services
The latest figures reveal a significant trend in Iceland’s streaming landscape, with more than 50% of viewers opting to subscribe to foreign streaming platforms. This shift indicates a growing appetite for diverse content, often unavailable on domestic services. Among local operators, Siminn TV has emerged as the preferred choice, registering higher subscriber numbers compared to Syn. Analysts attribute Siminn TV’s popularity to its extensive content library and competitive pricing, which appears to resonate well with Icelandic audiences who are increasingly seeking flexible and varied entertainment options.
The preferences of Icelandic consumers underscore several key factors driving subscription choices:
- Access to international exclusives and blockbuster releases
- Competitive subscription fees and…
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Author : Caleb Wilson
Publish date : 2025-09-20 03:55:00
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