Source link : https://london-news.net/headline-brothers-skepta-and-jme-the-pioneers-revolutionizing-grime-and-inspiring-a-generation/
In 2005, brothers Joseph and Jamie Adenuga found themselves in a daunting situation following the disbandment of their rap group.
While other members began to regroup, the Tottenham-born siblings chose to navigate their music careers independently—a decision that would ultimately shape their artistic identities.
Now widely recognized as Skepta and JME, the duo established the record label Boy Better Know (BBK).
“They had a massive impact on UK rap, demonstrating that it was possible for us,” remarks Lewisham-based artist Shaybo in a conversation with the BBC.
At this time, grime was still an emerging genre, freshly evolving from the realm of electronic dance music.
Many burgeoning British rappers were signing contracts with major labels to produce what the industry deemed more commercially palatable tracks.
In essence, those were not grime tracks.
However, BBK’s foundational principle was to remain independent and authentic to oneself.
“They’re exceedingly resilient individuals and likely recognized the potential setbacks of signing contracts,” explains Dacre Bracey, founder of RWD magazine, who has been documenting grime since its early days.
While the label features other artists like Frisco, Jammer, and Shorty, “the brilliance of BBK lies within the Adenuga family,” he notes.
A notable early manifestation of this brilliance was their T-shirts adorned with the Boy Better Know logo.
Created by JME, who later graduated with a degree in 3D digital design…
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Author : rimmaruslan98@gmail.com
Publish date : 2025-11-01 18:02:00
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