Source link : https://tech365.info/98-of-market-researchers-use-ai-every-day-however-4-in-10-say-it-makes-errors-revealing-a-serious-belief-downside/
Market researchers have embraced synthetic intelligence at a staggering tempo, with 98% of pros now incorporating AI instruments into their work and 72% utilizing them every day or extra steadily, in accordance with a brand new trade survey that reveals each the know-how’s transformative promise and its persistent reliability issues.
The findings, primarily based on responses from 219 U.S. market analysis and insights professionals surveyed in August 2025 by QuestDIY, a analysis platform owned by The Harris Ballot, paint an image of an trade caught between competing pressures: the demand to ship quicker enterprise insights and the burden of validating all the things AI produces to make sure accuracy.
Whereas greater than half of researchers — 56% — report saving a minimum of 5 hours per week utilizing AI instruments, practically 4 in ten say they’ve skilled “increased reliance on technology that sometimes produces errors.” An extra 37% report that AI has “introduced new risks around data quality or accuracy,” and 31% say the know-how has “led to more work re-checking or validating AI outputs.”
The disconnect between productiveness positive factors and trustworthiness has created what quantities to a grand discount within the analysis trade: professionals settle for time financial savings and enhanced capabilities in alternate for fixed vigilance over AI’s errors, a dynamic that will basically reshape how insights work will get finished.
How market researchers went…
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Author : tech365
Publish date : 2025-11-05 02:58:00
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