Source link : https://europ.info/2025/11/29/boost-local-flavor-why-our-supermarkets-need-more-manx-produce/
Calls are mounting for supermarkets across the Isle of Man to increase their stock of locally grown produce, amid growing public demand for fresher, homegrown options. Advocates argue that boosting the availability of Manx fruits and vegetables not only supports local farmers but also strengthens the island’s economy and promotes sustainability. The campaign, highlighted in recent reports by the BBC, has sparked a wider conversation about food sourcing and shopper choice on the island.
Calls Grow for Greater Shelving of Manx Produce in Supermarkets
Consumers and local producers alike are urging major supermarket chains to increase the visibility and availability of Manx-grown food items on their shelves. With the island’s agriculture sector striving to recover and expand, advocates highlight the economic and environmental benefits of supporting homegrown produce. Shoppers have expressed a strong preference for fresh, locally-sourced products, emphasizing the importance of reducing food miles and fostering community resilience.
Industry insiders suggest that supermarkets could adopt several practical measures to boost Manx produce representation, including:
- Dedicated “Made in Mann” sections featuring fresh vegetables, dairy, and artisanal goods
- Collaborations with local farmers for seasonal promotions and in-store tastings
- Clearer labeling to help customers easily identify Manx products
| Produce Type | Current Shelf Share | Target Shelf Share |
|---|---|---|
| Fresh… |
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Author : Mia Garcia
Publish date : 2025-11-29 22:55:00
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