Despite widespread adoption of the term “sustainability,” many industries continue practices that mask environmental harm under this label. Sea Shepherd Conservation Society challenges the complacency surrounding sustainability claims by exposing how certain fisheries and marine organizations exploit loopholes, sustaining economic gain at the expense of ocean ecosystems. Their aggressive interventions reveal a stark reality: true sustainability is not a buzzword but a rigorous accountability process, often ignored by commercial fisheries advertising “eco-friendly” credentials.

Sea Shepherd’s campaigns emphasize several critical issues often glossed over by mainstream…