Source link : https://las-vegas-news.com/from-the-underground-to-mainstream-the-music-movements-that-took-over-the-world/
Music has this wild way of starting in the most unexpected places. What begins in a dimly lit basement or a cramped warehouse can suddenly explode across the planet, reshaping entire cultures. These underground movements often emerge from frustration, rebellion, or pure creative necessity, far removed from commercial ambitions. Yet somehow, they punch through the noise and become defining sounds of their generations, proving time and again that authenticity can overpower even the most polished marketing campaigns.
Hip-Hop’s Journey From the Bronx to Global Domination
The 1980s and 1990s were pivotal decades for hip-hop, marking its shift from an underground movement into a global mainstream phenomenon. From his self-started label, merging the transgressive energy of punk and hip hop, Rubin almost single-handedly provided the platform for hip hop to transition from an underground phenomenon to the best-selling music genre in the world. MTV’s show Yo! MTV Raps helped bring hip-hop into mainstream American culture in the 1980s, and it would make national stars of rappers whose work had been largely ignored by mainstream media.
Several key factors contributed to this transition, including the rise of music television, the influence of crossover artists, and increasing corporate involvement through endorsements and brand partnerships. The cultural shift didn’t happen overnight, yet once…
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Author : Matthias Binder
Publish date : 2026-01-06 19:09:00
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