Source link : https://las-vegas-news.com/how-tiktok-continues-to-shape-festival-lineups-in-2025/
The music festival industry has never felt quite so digital. Walk into any major festival today and you’re not just watching performers who topped the charts, you’re likely seeing artists who first captured hearts through fifteen-second clips on TikTok. It’s hard to ignore how much has changed in just a few years.
What started as a platform for viral dances and lip-syncing has become the most influential force in determining who headlines major stages. Festival bookers now scroll through TikTok trends with the same intensity they once reserved for radio play and album sales. The rules have been rewritten, honestly, and traditional paths to festival fame look almost quaint by comparison.
The Data Festival Organizers Can’t Ignore Anymore
Three-quarters of TikTok users discover new songs on the platform, making it the undisputed leader in music discovery. Let’s be real, that’s a staggering number when you consider how fragmented the media landscape has become. Even more compelling for festival promoters, U.S. TikTok users are 74% more likely to discover and share new music on social and short-form video platforms than the average short-form video user.
Here’s the thing that really matters for festivals: TikTok users are 68% more likely to pay for music subscriptions and they spend 48% more time streaming music than average listeners. These aren’t passive fans. They’re the kind…
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Author : Matthias Binder
Publish date : 2026-01-15 14:43:00
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