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UK inflation could also be easing, however many families nonetheless to find their weekly store getting dearer. One key reason why is one thing no longer captured in headline costs: shrinkflation, the place producers scale back pack sizes with out decreasing the cost.
Shrinkflation has transform extra commonplace because of the steep build up in the price of residing in recent times. A 2025 YouGov survey discovered that 80% of UK adults are “very” or “fairly” fascinated by shrinkflation – up from 75% in 2023. However the similar survey discovered that fewer shoppers are converting conduct to steer clear of it.
On the similar time, grocery inflation was once 5.1% within the yr to November 2025, with staples similar to chocolate shrinking or emerging sharply in unit charge.
Shrinkflation is greater than an tense ruse via companies. It’s a hidden redistribution of worth from shoppers to firms, and person who disproportionately impacts lower-income families.
Shrinkflation is more and more used as a technique to go emerging manufacturing prices directly to shoppers in some way this is much less noticeable than a right away fee build up. This idea is definitely recognised in economics, even supposing nonetheless poorly understood via a lot of the general public.
How on a regular basis merchandise are shrinking
Proof of shrinkflation in the United Kingdom is common. A 2024 research discovered that, via weight over the last decade, packets of digestive biscuits shrank…
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Author : bq3anews
Publish date : 2026-01-15 06:43:00
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