Source link : https://bq3anews.com/youtube-could-have-surpassed-the-bbc-in-viewer-percentage-however-thats-now-not-the-entire-image-a-media-professional-explains/
However having spent ten years as a BBC journalist, any other decade as a contract content material manufacturer and educational, in addition to the previous 5 years as an Ofcom Content material Board member, my intuition now and then like that is to pause.
Target audience dimension in a fragmented media panorama is advanced. Any individual operating within the business is aware of that figures like the ones contained on this newest record from Barb – the unbiased UK frame that measures and offers target market knowledge for TV and video – have lengthy been handled with warning. They seize one thing significant, however now not the entire image.
It’s vital to be clear about how Barb arrives at its numbers. Viewing is captured thru two major strategies: people-based knowledge from the Barb panel; and device-based census knowledge for on-line TV viewing. Each are well-established approaches, however each are proxies. They depend on same old assumptions about consideration and behavior in an international the place persons are more and more observing throughout a couple of platforms on the similar time.
One tv or “a view” doesn’t essentially imply one viewer. A clip taking part in on a 2d display screen doesn’t imply it’s being actively engaged with. And in an atmosphere of continuous selection, humans don’t at all times consider what they’ve noticed, let on my own the place they’ve noticed it. The sheer quantity of content material way consideration is…
—-
Author : bq3anews
Publish date : 2026-01-17 07:00:00
Copyright for syndicated content belongs to the linked Source.
—-
1 – 2 – 3 – 4 – 5 – 6 – 7 – 8