Source link : https://tech365.info/sony-and-tcl-announce-three-way-partnership-bravia-tvs-a-part-of-deal/
Seemingly out of nowhere, TCL introduced it plans to amass Sony’s dwelling leisure department, together with TVs and residential audio gear. The 2 firms are set to enter a three way partnership, with TCL controlling a commanding 51% share.
As per the press launch, the TCL-led enterprise will “leverage Sony’s high-quality picture and audio technology, brand value and operational expertise” mixed with “TCL’s advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficiency”. Moreover, the merchandise will nonetheless carry Sony and Bravia branding.
The brand new three way partnership is ready to function globally, with the binding settlement set to be finalized by the top of March. The brand new firm is formally anticipated to start its operation in April 2027. That’s all pending regulatory approval and a number of other different partnership situations.
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Author : tech365
Publish date : 2026-01-20 22:59:00
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