Source link : https://capital-cities.info/2026/01/27/world/dallas-mavericks-and-softtek-team-up-to-honor-global-fans-with-monterrey-court-dedication/
In a significant move to strengthen international ties and broaden their global footprint, the Dallas Mavericks and leading IT services provider Softtek have joined forces to dedicate a basketball court in Monterrey, Mexico. This initiative, dubbed “Mexico’s Team,” underscores the Mavericks’ commitment to cultivating a passionate fan base beyond U.S. borders while celebrating the vibrant culture of basketball in Mexico. The dedication ceremony, which attracted local fans and community leaders alike, highlights the Mavs’ ongoing efforts to embrace and integrate the rich heritage of Mexican basketball into their organizational identity. As the NBA continues to expand its reach, this partnership not only fosters athletic development but also serves as a testament to the Mavericks’ belief in the unifying power of sports.
Mexico’s Team Cultivates Global Connections Through Monterrey Court Dedication
In an unprecedented move to strengthen ties between the NBA and its international fan base, Dallas Mavericks and Softtek unveiled a dedicated basketball court in Monterrey, Mexico. This initiative not only underscores the franchise’s commitment to its expanding audience but also emphasizes the importance of fostering local communities through sports. The event brought together players, fans, and local leaders, marking a significant milestone in the Mavericks’ outreach efforts. Mavericks owner, Mark Cuban, expressed his enthusiasm, stating that this dedication…
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Author : Mia Garcia
Publish date : 2026-01-27 16:40:00
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