Source link : https://tech365.info/samsung-led-european-smartphone-market-in-2025-apple-and-honor-grew-probably-the-most-within-the-prime-5/
In line with a brand new launch by Omdia, Samsung led the European smartphone market (excluding Russia) in 2025, with 46.6 million items shipped and a 35% market share. Apple was in second with 36.9 million items and 27% market share, adopted by Xiaomi with 21.8 million shipments and a 16% slice of the pie, Motorola with 7.7 million items shipped and 6% market share, and Honor reaching the Prime 5 for the primary time with 3.8 million gadgets shipped for a 3% market share.
Apparently, Apple and Honor had been the one Prime 5 manufacturers truly rising in Europe in comparison with 2024, by 6% and 4%, respectively. The 2 additionally offered probably the most gadgets ever on the continent final yr. Xiaomi’s shipments dropped 1% vs. 2024, and Motorola was down by 5%. Outdoors of the Prime 5, each Nothing and Fairphone noticed double-digit progress. The market total was down 1%, to 134.2 million items shipped, making up round 10.8% of all smartphones shipped worldwide.
The fourth quarter of 2025 (October to December) was dominated by Apple with 13.4 million shipments and a 34% market share, adopted by Samsung’s 12.4 million items shipped and 31% of the pie. Xiaomi, Motorola, and Honor are subsequent in that order, with Honor rising probably the most in comparison with This autumn of 2024 (24%), adopted by Motorola (13%), and Samsung (10%).
One of the best promoting system in Europe in 2025 was Samsung’s Galaxy A56, adopted by the iPhone 16 and Galaxy A16. Within the…
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Author : tech365
Publish date : 2026-02-23 20:22:00
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