Source link : https://bq3anews.com/past-the-slogan-spain-is-different-placing-an-finish-to-vacationer-cliches-about-spain/
Spain’s symbol in a foreign country and the way it has advanced over the centuries was once the point of interest of a up to date episode of Carambola, a TV display at the Franco-German Ecu tradition channel Arte. He traced the evolution of the “Black Legend” from the sixteenth century to the vacationer slogan “Spain is different”, popularized within the Sixties, suggesting a virtually herbal continuity between older historic stereotypes and tourism advertising related to the Franco regime.
In this system’s view, Spain is lately related to the solar and flamenco, after being harassed with a damaging popularity for a very long time. From the sixteenth century onwards, on the top in their colonial empire, Protestant competitors unfold adversarial propaganda that assisted in shaping the so-called Black Legend, portraying the Spanish as brutal and backward. This view continued, particularly in Nineteenth-century France, the place the doubly racist expression “Africa begins at the Pyrenees” positioned the rustic at the margins of a supposedly extra civilized Europe.
The episode gifts the next collection: the civil warfare, adopted via Franco’s dictatorship, greater the rustic’s world isolation. Within the Sixties, the regime then opened Spain to tourism. Beneath the management of Minister Manuel Frago Iribarna, an bold marketing campaign interested in custom was once introduced underneath the slogan “Spain is different”, which is gifted as the motive…
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Author : bq3anews
Publish date : 2026-03-16 16:09:00
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