Source link : https://www.mondialnews.com/2026/04/13/uks-starmer-calls-on-social-media-giants-to-break-the-cycle-of-endless-scrolling-addiction/
British Labour Party leader Keir Starmer has called on social media companies to end the practice of never-ending scrolling, warning that it poses significant risks to users’ mental health and well-being. Speaking in a Reuters interview, Starmer urged platforms to implement stronger measures to limit addictive content design features, highlighting the growing concern over the impact of prolonged online engagement. His remarks add to the mounting pressure on tech giants to take greater responsibility for the societal effects of their algorithms and user interfaces.
Starmer Urges Social Media Firms to End Infinite Scroll Features
Labour Party leader Keir Starmer has called on social media companies to reconsider the design of their platforms, specifically targeting the endless scroll feature that keeps users engaged for prolonged periods. Starmer emphasized that these algorithms often prioritize user retention over mental health, leading to addictive behaviors that can impact wellbeing, especially among younger audiences. He pointed out that the infinite scroll mechanism contributes to increased screen time, distraction, and a decline in productivity, urging firms to implement limits or alternatives to this design.
Highlighting the growing concern over digital wellbeing, Starmer suggested several measures that platforms could adopt to foster healthier online environments:
- Introduce natural stopping points to interrupt continuous content feeds.
- Encourage time awareness…
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Author : Ethan Riley
Publish date : 2026-04-13 18:23:00
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