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Pink Lobster’s Limitless Shrimp is again, however clients aren’t taking the bait

Source link : https://big-apple.news/2026/04/29/new-york-news/pink-lobsters-limitless-shrimp-is-again-however-clients-arent-taking-the-bait/

Pink Lobster as soon as blamed its blockbuster Limitless Shrimp deal for its downfall.

Now the all-you-can-eat promo is again — however the vibe is totally different.

Some clients fear the worth is not the identical, and the deal is not driving the visitors it as soon as did.

Limitless Shrimp is again — nevertheless it’s not precisely inflicting a stampede.

On a latest night at a Pink Lobster in Los Angeles, a gentle stream of diners ordered the all-you-can-eat deal, and the restaurant was busier than standard. Nonetheless, massive sections of the eating room sat empty, and the tempo by no means tipped into the chaos that servers keep in mind from previous runs of the promotion.

“It has been fashionable,” one server mentioned, “however not as fashionable as I might have thought.”

That is a notable shift for a deal that when outlined the model — and, at occasions, overwhelmed it.

Pink Lobster has introduced again Limitless Shrimp for a restricted run, six weeks in Los Angeles, servers mentioned, reviving a promotion it as soon as mentioned it could not afford to maintain. CEO Damola Adamolekun advised Enterprise Insider final 12 months that he had “no plans” to convey it again, after the corporate cited the deal as a key consider its 2024 chapter.

Now, at a time when the enterprise might use a lift, Pink Lobster says it is reviving Limitless Shrimp in response to buyer demand.

New information suggests a extra muted comeback.

Each desk within the…

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Author : big-apple

Publish date : 2026-04-29 10:24:00

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