Source link : https://news7.asia/fashion/unveiling-the-ich-as-fashion-initiative-a-new-era-for-cultural-heritage-in-east-asia/
UNESCO Unveils “ICH as Fashion” Initiative to Celebrate East Asian Cultural Heritage
In a pivotal event focused on the preservation and promotion of intangible cultural heritage, UNESCO has launched its “ICH as Fashion” initiative during a recent partners’ meeting in East Asia. This forward-thinking program aims to connect customary cultural practices with modern fashion, emphasizing the importance of cultural diversity within the dynamic fashion landscape. By integrating intangible cultural heritage (ICH) into contemporary fashion trends, this initiative encourages designers, artists, and cultural practitioners to delve into the rich heritage of East Asia. As global fashion increasingly prioritizes authenticity and sustainability, this initiative represents a crucial step towards protecting traditional arts while nurturing modern creativity. Various stakeholders convened at the meeting to explore collaborative strategies for advancing this initiative, ensuring that ancient narratives and artistry continue to thrive in today’s style environment.
UNESCO Launches Initiative to Promote East Asian Cultural Heritage through Fashion
In an unprecedented effort aimed at safeguarding and celebrating the diverse spectrum of intangible cultural heritage, UNESCO has introduced the “ICH as Fashion” initiative specifically targeting East Asia. This program seeks to acknowledge and elevate traditional fashion practices as vital expressions of culture that shape community…
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Author : Olivia Williams
Publish date : 2025-05-19 19:46:00
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