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Grab Battles Fierce New Rivals in Thailand’s Cutthroat On-Demand Market

Source link : https://news7.asia/technology/grab-battles-fierce-new-rivals-in-thailands-cutthroat-on-demand-market/

Thailand’s rapidly expanding on-demand economy is entering a new phase of intense rivalry as Grab, the region’s leading super app, confronts a surge of fresh competition. Once enjoying a dominant position across Southeast Asia, Grab now faces mounting challenges from emerging local startups and tech giants eager to capture a share of the country’s lucrative ride-hailing, food delivery, and logistics markets. As the battle for market supremacy intensifies, Thailand is fast establishing itself as Southeast Asia’s most fiercely contested hub for on-demand services, signaling a transformative shift in the region’s digital landscape.

Grab contends with rising rivals in Thailand’s booming on-demand sector

Grab, the regional heavyweight in Southeast Asia’s on-demand economy, is now grappling with a surge of emerging competitors in Thailand, a market renowned for its aggressive dynamics and tech-savvy consumers. Local startups and global entrants alike are innovating rapidly, leveraging cutting-edge AI and hyperlocal delivery strategies to capture market share. This intensifying rivalry is pushing Grab to enhance its service quality, diversify its offerings, and deepen partnerships across sectors including food delivery, ride-hailing, and digital payments.

Key factors influencing the competitive landscape include:

  • Localized service customization: Rivals tailor experiences to distinct Thai consumer preferences, especially in tier-2 and tier-3…

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Author : Noah Rodriguez

Publish date : 2025-07-22 15:00:00

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