Source link : https://earth-news.info/general/matcha-worlds-thirst-for-the-tea-swallows-global-supplies-bbc/
As global demand for matcha tea reaches unprecedented heights, supply chains are struggling to keep pace, spotlighting a burgeoning crisis in one of the world’s fastest-growing beverage markets. Once a niche ingredient rooted in Japanese tea culture, matcha has surged into mainstream popularity across continents, fueling a voracious appetite that is rapidly depleting global reserves. This escalating thirst for the vibrant green powder is now placing intense pressure on producers and raising concerns over sustainability, quality, and access, as reported by the BBC.
Matcha Demand Surges as Global Supplies Struggle to Keep Pace
The rising global fascination with matcha is pushing production to its limits, as suppliers struggle to meet unprecedented consumer demand. Once a niche product enjoyed primarily in Japan, matcha has now permeated markets worldwide – fueling a boom in everything from cafes and specialty stores to wellness products. However, the vibrant green powder’s supply chain faces significant hurdles, including limited cultivation areas, labor shortages, and climatic challenges affecting tea crops.
Industry insiders warn that without sustainable farming practices and investment, supply constraints could intensify. Key factors contributing to the bottleneck include:
- Climate variability: Unpredictable weather has disrupted harvest cycles in traditional growing regions.
- Rising labor costs: Skilled tea pickers are becoming scarce, driving up operational…
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Author : earthnews
Publish date : 2025-07-28 01:31:00
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