Source link : https://health365.info/commodifying-formative-years-nz-teenagers-see-advertising-and-marketing-for-bad-merchandise-76-instances-an-afternoon/
Credit score: Tima Miroshnichenko from Pexels
Media headlines, business figures and analysis ascertain what many fogeys suspect: advertising and marketing to teenagers has no longer handiest grown in scale but additionally in sophistication.
It now occurs in a greater diversity of contexts, each bodily and virtual, and in a extra systematic, built-in and customized approach than ever earlier than.
Youngsters in Aotearoa New Zealand are rising up in a business atmosphere not like any earlier technology. Promoting is not only one thing they see between TV systems. It is woven into their bodily atmosphere and the virtual platforms they use to be told, play and socialize.
Our new analysis confirmed simply how pervasive this publicity is. We used information from the sooner Children’Cam observational find out about, which tracked 90 New Zealand teenagers’s real-world stories the use of wearable cameras that captured what they have been having a look at from waking as much as going to sleep.
On moderate, we discovered teenagers encountered advertising and marketing for “unhealthy” merchandise—junk meals, alcohol and playing, 76 instances consistent with day. That is virtually two-and-a-half instances greater than their day by day publicity to “healthy” advertising and marketing.
Coca-Cola crowned the listing of maximum continuously encountered manufacturers, showing 6.three times an afternoon on moderate. The findings additionally…
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Publish date : 2025-08-23 16:42:00
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