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In the present day in Apple historical past: Cupertino salivates over the restaurant biz

Source link : https://tech365.info/in-the-present-day-in-apple-historical-past-cupertino-salivates-over-the-restaurant-biz/

November 12, 1996: Apple lays out a wild plan to get into the restaurant enterprise, saying it can open a series of Apple Cafes with a touchscreen point-of-sale system. A bit like the corporate’s future retail shops — however with out the computer systems and iPhones on the market — the Apple eating places would open in cities world wide.

The primary, Apple says, will probably be a 15,000-square-foot restaurant in Los Angeles, opening in late 1997.

Spoiler alert: None of this occurs.

Apple Cafe: The geek’s Planet Hollywood

Apple partnered with London firm Mega Bytes Worldwide BVI for its ill-fated restaurant endeavor. The concept was, primarily, to ascertain a series of high-profile cybercafes. The idea held a variety of attraction at a time when solely 23% of U.S. residents loved the web at residence. (In the present day, that determine stands at greater than 94%, in keeping with Statista.)

At a time when theme eating places like Planet Hollywood had been going gangbusters, the idea of hooking up with a tech firm — albeit an ailing one — to promote meals appeared as critical as a lot of dot-com period enterprise plans.

The retro-styled Apple Cafes would boast seating for roughly 250 patrons. Prospects would reap the benefits of web connections, CD-ROM entry and FaceTime-style videoconferencing between tables. Small outlets throughout the eating places would promote Apple merchandise and software program. Alongside Los Angeles, Apple scouted potential places…

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Author : tech365

Publish date : 2025-11-13 07:55:00

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