Source link : https://motorsports-news.org/2025/12/03/formula-1/cadillac-to-debut-first-f1-livery-in-2026-tremendous-bowl-advert/
Cadillac is planning to disclose the livery of its maiden Method 1 automobile throughout a Tremendous Bowl advert on 8 February forward of the 2026 marketing campaign.
The American outfit will change into F1’s eleventh group subsequent yr when it makes its debut on the Australian Grand Prix on 6-8 March after a prolonged course of to the grid.
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It’s going big on the tag of being an American squad amid F1’s push to extend recognition within the US and Cadillac will additional push into that demographic with its livery reveal.
“The Tremendous Bowl is among the uncommon moments in American tradition the place sports activities, leisure and storytelling come collectively,” mentioned Cadillac F1 boss Dan Towriss of the occasion which decides the NFL champion – going down in Santa Clara, California in 2026.
“It provides us an opportunity to introduce the Cadillac Method 1 Crew on a stage that displays who we’re. We’re pleased with our American heritage and we need to present up in a method that feels daring, progressive and distinctly ours.
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“That is only the start, however it’s a second I’m extremely pleased with.”
Dan Towriss, CEO of TWG Motorsports and Cassidy Towriss arrive within the Paddock
Dan Towriss, CEO of TWG Motorsports and Cassidy Towriss arrive within the Paddock
It’s giving Cadillac the chance to be seen by an enormous US viewers, contemplating the 2025 version was watched by 127.7m viewers which was the biggest…
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Author : Motorsports
Publish date : 2025-12-03 13:26:00
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