Source link : https://europ.info/2026/01/06/hortifruct-romanias-largest-fruit-and-vegetable-producers-organization-strengthens-its-presence-in-processed-food-market-business-review-eu/
Hortifruct, Romania’s leading organization representing fruit and vegetable producers, is making significant strides in the processed food sector. As the company seeks to diversify its portfolio and capitalize on growing consumer demand for convenient, healthy products, Hortifruct is expanding its presence beyond fresh produce into value-added processed foods. This strategic move highlights the evolving dynamics of Romania’s agricultural industry and underscores Hortifruct’s role in shaping the country’s food processing landscape.
Hortifruct Expands Processed Food Portfolio to Capitalize on Growing Market Demand
Hortifruct is accelerating its strategic expansion into the processed food sector, aiming to leverage the surging consumer demand for convenient, high-quality fruit and vegetable products. The organization has introduced a new range of frozen vegetables, ready-to-eat salads, and fruit-based snacks, all developed to cater to evolving lifestyle preferences and health-conscious trends. By integrating state-of-the-art processing technologies with sustainable sourcing practices, Hortifruct strengthens its commitment to delivering freshness and nutritional value year-round.
Market analysts highlight key factors behind this growth:
- Rising urbanization driving demand for quick meal solutions
- Increased health awareness encouraging consumption of natural, minimally processed products
- Growth in export opportunities fueled by Hortifruct’s established…
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Author : Isabella Rossi
Publish date : 2026-01-06 02:26:00
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