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How 9 Vinyl Got Its Groove Back

Source link : https://las-vegas-news.com/how-9-vinyl-got-its-groove-back/

There is something quietly defiant about a vinyl record. In an age when music arrives instantly, invisibly, and in unlimited quantities through a phone in your pocket, millions of people are choosing to spend thirty or forty dollars on a twelve-inch disc of black polyvinyl chloride that requires a dedicated machine to play. The reasons, it turns out, are not simple, and they are not nostalgic in the way critics assumed they would be.

Sales of vinyl LP records faded quickly in the 1990s as CDs and cassettes gained popularity, leading the vinyl record industry to bottom out in 2006. What followed that low point is one of the more surprising comebacks in modern consumer culture, a story involving pandemic lockdowns, Gen Z aesthetics, supply chain breakdowns, and some of the biggest artists on the planet. Here is how it happened.

The Bottom and the Bounce: Where the Story Really Begins

The Bottom and the Bounce: Where the Story Really Begins (Image Credits: Unsplash)
The Bottom and the Bounce: Where the Story Really Begins (Image Credits: Unsplash)

In 2006, only 1 million vinyl records were sold in the U.S., according to the RIAA. For comparison, more than 500 million CDs were sold in the U.S. that year. Pressing plants were closing, record store chains were going bankrupt, and there was genuine industry consensus that physical music formats were in terminal decline.

Starting in 2007, something remarkable happened: vinyl record sales started increasing year over year, a trend that still shows no signs of stopping. Defying the odds and surprising many…

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Author : Matthias Binder

Publish date : 2026-04-27 08:16:00

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